Low-cost seminars are often just sales tools to sell you a bigger consulting engagement package. While you may attend a seminar or pick up a book or tape and learn a few things, you will have a more effective and less stressful campaign if you get professional help. There is no substitute for experience that comes from having done something over and over for years in different churches and in different circumstances.
Running a capital campaign is much like learning to fly,
You can read all the books you want to,
But that doesn’t make you a pilot.
On average, churches that do not obtain professional assistance raise on the order of 1/2 what they might have otherwise raised. In many campaigns, this will translate into hundreds of thousands of dollars over the 3-year giving period. If you think about it in these terms, it will help put the investment in a capital campaign consultant in a different light.